UK vs. United Kingdom, which to use in URL?

[EdTechTeam]

The page supports information for our partners in the UK.... but from an SEO perspective which will Google understand better in the URL... UK or United Kingdom?

[Seenlyst]

Hello there,

I'm guessing you're talking about example.com/our-partners-in-uk vs. example.com/our-partner-in-united-kingdom

If that's the case I'd say there won't be too much difference for going with either one, Google is smart at understanding your page content, so if your URL is not too long (>75) for using united-kingdom, then go with it, otherwise go with the shorter UK.

If what you're talking about is the subdirectory for multinational targeting, I would suggest you to take a look at this: https://support.google.com/webmasters/answer/182192?hl=en

Hope this helps,
Joseph Yap

[EdTechTeam]

Thank you! Very helpful. The page is one specifically targeting users in the UK vs. the US.