Have you ever changed the logo anchor text from "logo" to "keyword"? How Google considers?

[vtmoz]

Hi all,

We know that generally logo with the website homepage link is the first link crawled by Google and other search engines. Can we change the anchor text from "logo" to "keyword"? Have any one tried or seen others doing? How Google considers it?

Thanks

[Vijay-Gaur]

Hi There,

I believe you are talking about ALT text or the naming convention of the Logo of any website. It is important to give Logo and its alt text due importance, as you rightly pointed out they are amongst the first things bots see on the website. The right optimization of the Logo would be related to branding keywords of the website and not use it to spam the search for keywords.

I hope this helps.

Regards,

Vijay

[NickW816]

Agree with Vijay, I usually make the file name something like "company-logo.png" and then for the alt text do "Company Name- Keyword". You definitely don't want to be spammy with it though, and it's good to have your alt text be 7-8 words or less and be written so that they make sense if read to a blind person.

[Seenlyst]

I'm also using the same approach as Nicholas, and we definitely should not stuff keyword everywhere just because we can.

[vtmoz]

Thanks for the answers. Beside keyword, I believe that we can at least give our brand name.