What will SEO be like in the 2020's?

[GreenHatWeb]

Hey guys,

I would love to hear your thoughts on how you think SEO will change in the 2020's. The 2010's saw some pretty cool stuff like Panda, Penguin, penalties for non-mobile-friendly, non-secure and slow loading sites. What will be more or less important for SEO's in the 2020's than today? How will machine learning and AI change SEO?

[Roman-Delcarmen]

Interesting Question, honestly who knows, all will depend on how Google ranks a website in 2020 at the end of the day they create this industry and they are the owners of the Search Engine.

[EGOL]

I think that people in the EU will only have access to websites that don't play by the rules, because next month the rules become so complex that they will be impossible to comply with - even though they seem simple upon first reading or simple to people who don't understand the complexities of changing IPs, devices used by multiple people, individuals who use multiple devices, the inability to sort and separate all of these out and the impact of all of these combinations and permutations and possibilities on the limitations of databases.

[martinxm]

Hi Ryan!

That is a very distant date, but I would bet on the following:

1. Mobile First Index

2. Voice search optimization

3. Artificial Intelligence and SEO.

4. Long term business with the right SEO strategy

5. SEO and Social Media: Instagram

Personally, I think the growing of Artificial Intelligence is likely to cause individual ranking factors to become less critical.

[andreavolpini]

Hello Ryan,

That's an interesting inquiry. I believe AI has already taken the SEO process by storm. This will only continue to grow, especially with voice search optimization. Google home, Alexa, and Siri are used so frequently, companies will have to adjust their strategies in order to optimize their content to its full potential. There is already a multitude of artificial intelligence programs that assist with SEO, I took the time to cover 7 companies that utilize Artificial Intelligence.

[Alexanders]

Maybe by the 2020's we'll have moved away from link based indexing entirely? Definitely, agree with the AI angle - there is so much at work in the background (and foreground) now. We're already in the era of voice (this article outlines how voice search is changing SEO)!