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    4. Best practices for making a very long URL shorter

    Best practices for making a very long URL shorter

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    • CalamityJane77
      CalamityJane77 last edited by

      Hi Moz folks!

      We are redesigning a website of 30,000+ pages. We are pulling together a spreadsheet for 301 redirects. So basically this: http://www.mywildlifesite.org/site/PageServerpagename=priorities_wildlife_endangered_species_protection#.Ws54SNPwbAw/mexican-spotted-owl

      Will direct to here, this is the nav architecture:
      https://mywildlifesite.org/wildlife-conservtion/endangered-species-act-protections/endangered-species-list/birds/mexican-spotted-owl

      My question is, can I and should I truncate that new destination URL to make it easy for Google to see that the page topic is really the owl, like this:
      https://mywildlifesite.org/endangered-species-list/mexican-spotted-owl

      Your input is greatly appreciated! Jane

      1 Reply Last reply Reply Quote 0
      • Casey_Bryan
        Casey_Bryan last edited by

        Hi James,

        I always prefer shorter over longer URLs. They look a lot cleaner which I believe Google likes. However saying that, I don't think there is a preference over one or the other as long as your website structure is SEO friendly.

        What are the pros to the longer URL for you?

        Cheers,
        Casey

        1 Reply Last reply Reply Quote 0
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