Best Method for Press Releases from an SEO Perspective?

[Wizkids964]

Is it best practice to post your news release on your website THEN submit to distribution services/news sources, or, wait until it gets out there then just put an announcement on your website with an excerpt, and then link to the PR on the most prominent news site?

[NickW816]

I would do the Press Release first, then you can change the content around, maybe add a couple paragraphs and add it to your blog if you want. Just be careful not to add many links back to your website in your press release, we usually only do 1 brand anchor link if anything.