Press Release Question.

[SEODinosaur]

We do many Press Releases for many clients and it is recommended to have an about us at the bottom of each Press Release...

If we have 200 words at the bottom of each Press Release that we submit to PRWeb should we change them up so they look unique? Will this be considered duplicate content if we leave the bottom section of our PR's identical?

[NakulGoyal]

Very interesting question Donnie. Although pretty simple, it's a little complex at the same time.

Here's what I am thinking: It does make sense to have it unique on every PR, somewhat related to the theme of your PR. However, it's an about us...not about the PR. I think although right from the SEO perspective, it might not be 100% right from a PR/business standpoint.

My mind is also relating this to the fact that if we have a header and footer on every page, it's the same/duplicate content. Should that not be unique then ? I think Google is way past these things. Google understands what duplicate content is (to a very great extent) and I would not worry about it if you are doing less then 10 press releases a year. However, if you are doing something like 1 press release every week for the client, then it might make sense to have a relatively unique copy written.

But before you decide, I suggest you discuss it with a PR professional. Sometimes, for us, it get's difficult to think outside the box (SEO Box :).

[SEODinosaur]

Thanks Nakul,

I appreciate your help.

[EGOL]

ha ha... right.... if you have a press release about baloney sandwiches... in your "about us" you should be saying how you are eatin' them everyday. 

[NakulGoyal]

Right On :). LOL

[Vitacost]

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