Determining if video is a option for SERP Results?

[kayl87]

Hi Guys,

Looking to potentially create youtube videos and rank them on Google Australia for keywords around cosmetic brands.

For example ASAP or Napoleon Perdis

If you look at the top 10 SERP results example: https://d.pr/i/Tbkb5m for ASAP.

There are no videos ranking which I think is strange or a very good opportunity.

How would you determine if Google would rank a video on SERP results if there is none already?

Cheers.

[GastonRiera]

Hi there!

If there isnt any video shown in the results, its very likely that Google understands that people does not look for videos results by that query.
There is a great opportunity as you say ranking videos, but not in that search query. If you dont mind, I'd like to recommend you to try SEMrush and its keyword tracker, they show the rich snippets for any selected keyword. It's very usefull to kickstart a research from there, it may help to find other paths for finding video rich results.

Yeah, keyword research takes time. Finding the gap where to put all your effort is difficult, always be sure and try to confirm that you are targetting the correct set of search terms with other tools and/or other proffesionals.

Hope it helps.
Best luck.
GR