Can we compete for both videos and text results?

[mattam]

Hi,

We have a ecommerce website that performs very well for our brand pages on the text results including the reviews snippet.

Our brand pages also include embedded videos. Until now we have always ranked poorly on video results. Our videos are hosted over youtube. In order to boost our video result we have recently submitted a video sitemap to help crawlers find out our videos.

The result is the following : our brand pages are now only competing in the video results space. Instead of showing as a text result with our reviews snippet, it shows as a video in a carrousel widget. Within the video tab we are ranking top. We have experienced a drop in CTR since then. Moz have reported a drop on all our brand keywords for text search although the video widget shows our brand there.

Is there a way to compete for both videos results and text results, making the choice to keey the review snippet widget? Is the video sitemap useful only to compete within the video space?

Cheers