We've just completed a company video. Should we post it everywhere at once, or stagger on various channels (YouTube, website, LinkedIn, Facebook...)

[SteveMauldin]

Hopefully we'll get a lot of traffic from our new corporate video. If we post it everywhere at once, will we get a spike in our analytics, and if so, will it be seen by Google as an anomaly, or even suspicious. If we spread out the distribution over several channels over a little time, should we get a longer bump. In either instance, we may consider a sharing schedule to promote it over time.

[Guest]

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[Nigel_Carr]

Hi Steve

It really depends what your goal is. If it is to get people coming to you from Youtube because you have a great channel then post it there first  - the downside of this is that anyone seeing the video will be directed to the Youtube page and not your website. You will be relying on any link you can put in the text below the video to acquire visitors unless you are a not-for-profit organisation or part of the Youtube Partner Programme (https://support.google.com/youtube/answer/2887282?hl=en-GB) so traffic from that source will be limited.

I would use this approach:

1. Post it on your own website first - you can self-host or use a CDN like Wistia - (You get 5 free to test this out) this way you keep control over your video and you can add a nifty transcription below - the combination is great for SEO and you get all of the traffic.

2. Wait 3 months then post it to Youtube/Vimeo and any other platform to generate extra traffic. At least this way you will be credited as the original author and you have the best chance of ranking higher than the other platforms you post it on. When you post use a slightly different title as well.

If you have ever looked at MOZ's Whiteboard Friday, these are hosted on Wistia but the platform does not have a page where this can be seen so it's like self hosting and they don't compete with you.  If someone is researching you and sees the video in search then, of course, all the backlinks come directly to your site, not Youtube or Vimeo or others.

It goes without saying that when you host on another platform you need to give it a good description and add tags.

I hope this helps,

Regards

Nigel

[SteveMauldin]

Thanks. Wasn't aware of your item 4 regarding uploading script to YouTube. Will do. Regarding length: it's longer than originally intended. It covers our 3 primary customer profiles, who should understand.

video-mogas-corporate-video.

[SteveMauldin]

Thanks Nick. This was my thinking too (website first), but was pushed to publish everywhere at once: LinkedIn, YouTube, website, Facebook. Backlinks from multiple c-blocks and off-page SEO are my concentrated efforts.