Question About Embargo'd Dates and SEO Timeliness

[TwinfiniteSEO]

Hello, this is a very specific SEO issue my company and I often have so we want to get a definitive answer for it.

Let's say we're writing a guide about a product. Would we be better off releasing that guide as soon as we can (the information embargo date) or is it better to post that guide on the day the product officially releases for the public?

We really don't know the answer here, because while we understand being first is very important, we wonder if timeliness with when people are searching for the information matters more.

Thanks for all the help, Moz community!

[KevinBudzynski]

I would release the guide as soon as it's approved so can get indexed. Also, write verbiage on expected eta. Often times, these eta's are not made, so be broad: expected release q2 2018 or whatever.  Good idea to create a sign-up form to collect emails so you can send off updates & firm release dates. Good luck!