Getting Started: Multiple Campaigns VS Single Campaign

[DFrey]

I'm new to Moz and am trying to determine whether to create multiple campaigns broken out into product categories or a single campaign and label keywords by product category.

I figure the majority of the folks in the Moz Community are in agency space, so most probably prefer a single campaign per client. We're an in-house marketing team so we have the ability to track up to 10 campaigns but only need to track a single website.

I like the idea of having the different campaigns for different product categories, but I don't want to make things overly complex either. Just because you can do something doesn't necessarily mean you should.

[dave.kudera]

Hey, Dave here from the Help Team!

This is really up to you and how you want to organize your campaigns, however I think you are right about not overly complicating it.  I would suggest that you track your entire domain in one campaign and categorize your keywords with labels.  If you decide to later track specific sections of you site, you can, but its probably good to have one campaign with an overall view of your entire site.  Hopefully that helps!