Free Local Search Marketing Tools You're Using These Days?

[MiriamEllis]

Hello to our wonderful community here!

I'm updating an old list of free tools to use in a local search marketing campaign. The original list was created before there were quite so many paid tools in our industry, and it definitely needs an update!

I'd like to ask, are there free tools you find yourself using these days in marketing local businesses? These could be related to any aspect of your campaigns.

I'd love it if you'd share your favorites with me, especially if they are things you feel others might not be aware of but which are working really well for you! Thanks for any suggestions you can provide.

[Igor.Go]

Notify.ly bot for slack to track mentions.
Tracking your brand and your competitors' brands is a must. But..

Tracking combinations of competitors' names with words like sucks, sht, fck, bad and so on is one of my favourite hacks.

Depending on your niche and the number of competitors you list, you can get from ten to hundreds leads per month with a very good conversion rate. You'll get an immediate notification when someone who's gone through major part of your competitor's funnel is unhappy, your job is to jump in and provide an alternative. It's manual work, but it's worth it.

TL;DR notify.ly to track mentions in real time.

[MiriamEllis]

Whoa - that's not only a great tool, Igor, but your strategy for how to use it is quite amazing! Thank you so much for the suggestion. Very, very cool!

[Igor.Go]

There's more on my blog

guerrillahub.com