Organic Traffic Dropped By Half

[christmaslaserlights]

My company website (https://factoryexpodirect.com/) organic traffic is dropped in March 2017 and after that it never recovered. I am not sure what is the reason. Can anyone help me out to figure out the reason.

[TimHolmes]

By the sounds of it and the timing, you may have been hit by "FRED", this was a Google algorithm that was dispatched on March 8th, it was apparently designed to target sites with thin content that are focused on revenue over customer needs.

You can read more about it on a few of these posts - or just search for "Google Fred Update"

https://searchengineland.com/googles-fred-update-hit-low-value-content-sites-aimed-revenue-helping-users-271165http://www.wordstream.com/blog/ws/2017/08/24/google-fred-update
https://www.bluecorona.com/faq/what-is-google-fred-algorithm-update
https://blog.majestic.com/training/tips-on-how-to-recover-lost-rankings-after-googles-latest-update-better-known-as-fred/

[christmaslaserlights]

Thanks for your response! I checked but it doesn't seems  to be the case. We have other similar website and they are performing fine. So I am not sure if its the issue.

[ThompsonPaul]

Just because other similar sites didn't get hit doesn't mean that's not what happened to yours.

You've noted elsewhere that these sites are all basically duplicates of each other - Google could be starting to recognise and filter against that.

That said, diagnosing these kinds of issues takes much more in-depth information than can be checked quickly from outside the website.

Paul

[seoman10]

Agree with ThompsonPaul to me it sounds like it could be more of a technical problem, Did you change any settings in that time period?

A lot of people have been implementing HTTPS and pop-up windows for collecting email addresses, if you've done anything like that check them thoroughly for errors, get some third parties to check also.

If your site is all good and accessible then that would point to "Fred" as previously mentioned.

[christmaslaserlights]

Thanks for all your feedback. I don't think we have any technical problem. I also don't think its due to Fred. Can you  guys think of anything else that might be issue as of now in the website that is causing the issue and due that it is not  performing well in google search.