Search visibility degrading gradually

[Roverandom]

We have several web pages with the same structure released in several countries. Each website contains information about spam callers in the country the website has been released for.

Now I have the problem that I see a slow degradation of search traffic in the US. The UK website on the other hand is doing quite well, actually improving.

According to MOZ our mobile search visibility dropped significantly in the last week and I am at the moment not able to pin this down. Can anyone please give me a hint at what data best to analyze to find the source of this problem? TIA

Best
Thomas

[donsilvernail]

If you add keywords to your profile that do not rank this will bring down search visibility. Search visibility is only a percentage of where your tracked keywords rank.

If you remove all keywords and leave only one with a page 1 rank at position 1  you will have 100% search visibility. If you add four more keywords that don't rank at all you will have a 20% search visibility.

If these keywords fluctuate up and down the search visibility will also fluctuate up and down. So you must determine if the loss is due to adding new keywords that do not rank or they keywords you have been tracking have dropped from their former positions.

Thanks,

Don Silvernail

[Roverandom]

Donald,

Thanks for your reply. When it comes to keywords we are a kind of strange animal. Our keywords are phone numbers. As I said we are a directory of spam numbers. Users who search for us find us generally by phone number. So if I understand you right, search visibility looks at the keywords I gave to MOZ and determines the visibility by these keywords, right?

[donsilvernail]

Yes that is correct

[Roverandom]

Thanks to Donald's post, we could improve the value we get out of moz.com. As our keywords are phone numbers and the "best" numbers are changing a lot, we are now updating our keywords on a weekly basis. This gives us a much more relevant visibility value.