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    4. Do I need 301's if I use HSTS in HTTP to HTTPS migration?

    Do I need 301's if I use HSTS in HTTP to HTTPS migration?

    Intermediate & Advanced SEO
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    • KevinBudzynski
      KevinBudzynski last edited by

      Just wondering if this was strong enough signal to search engines that we don't need to write a 301 rule in .htaccess.

      1 Reply Last reply Reply Quote 0
      • Roman-Delcarmen
        Roman-Delcarmen last edited by

        In a simple word, Yes it can hurt your SEO

        Excessive 301 Redirects to Page: Links coming from 301 redirects dilute
        some (or even all) PR, according to a Webmaster Help Video.

        Links from 301: Links from 301 redirects may lose a little bit of juice compared
        to a direct link. However, Matt Cutts says that a 301 is similar to a direct link.

        If my answer were useful don't forget to mark it as a good answer
        Cheers 🙂

        References
        Google’s 200 Ranking Factors: The Complete List

         

        1 Reply Last reply Reply Quote 0
        • KevinBudzynski
          KevinBudzynski last edited by

          Thanks Roman. I contacted Fili Wiese who has the best article on HTTP to HTTPS migration and he was graciously answered me back in minutes and he replied:

          "HSTS is for the browser and the user, not the search engine. So yes, you do need to do 301 redirects."

          Thanks!

          Roman-Delcarmen 1 Reply Last reply Reply Quote 0
          • Roman-Delcarmen
            Roman-Delcarmen @KevinBudzynski last edited by

            I have been using backlinko (Brian Dean) as a reference, and as I see it was a mistake. I didn't know Fili Wiese and as I see he knows what is he talking about.....thank for reply

            1 Reply Last reply Reply Quote 0
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