Strange insight "tracked keywords" from Moz

[NielsVos]

Hi there,

I was wondering if somebody is seeying the same problem. Since a couple of days i got a new keyword insights in my mail and i've seen some strange things for two accounts. The branded keywords are dropped lower then position 51. The thing is that i got an insight, i checked it in my private mode and the branded keywords are still there. Other keywords are still ranking, and there is no effect on my traffic.

There is no connection between the sites. One has a couple of links and the other a lot. One has a very good page with nice optimalisation and the other has no text. So it couldn't be over-optimalisation and incoming links...
Does anybody have the same problem?

Greetings,
Niels

[moz_support]

Hey there! By "checked it in my private mode", do you mean that you used an incognito browser to look at your rankings? It's important to note that Moz checks rankings in a process that completely strips personalization from the query, which means it's more representative of a national average for all searchers in the country. You would not necessarily be able to reproduce these rankings in your browser because things like location are factored into your search results (even when you are incognito). One option to replicate rankings results is to use the search profile feature in the MozBar, which does strip personalization.

If you're seeing a drop in rankings, you might also checkout out the MozCast to see if there were any spikes in volatility around the time when we collected the data.

If you are still concerned about your rankings, feel free to drop us a line at help@moz.com with your campaign details. We'll be happy to look into any questions you might have.