Pages with URL Too Long

[tigersohelll]

Hello Mozzers!

MOZ keeps kindly telling me the URLs are too long. However, this is largely due to the structure of E-commerce site, which has to include 'brand' 'range' and 'products' keyword.

For example -
https://www.choicefurnituresuperstore.co.uk/Devonshire-Rustic-Oak-Bedside-Cabinet-1-Drawer-p40668.html

MOZ recommends no more than 75 characters. This means we have 25-30 characters for both the brand name and product name.

Questions:
If it is an issue, how to fix it on my site?
If it's not an issue, how can we turn off this alert from MOZ?
Anyone know how big an issue URLs are as a ranking factor? I thought pretty low.

[Nigel_Carr]

Hi There

URL length is not used as a ranking factor. The guideline is that they mustn't be overly long without reason, otherwise they can look spammy.

If your URLs are:

Site/Category/Sub-Category/Brand/Product Name

Then I see no problem whatsoever. MOZ didn't used to warn on URL length - I generally ignore it and tell my clients not to worry about it.

Regards Nigel