Creating Content for over 50,000 Pages

[jtatsubana]

Hi,

Our site is a football (soccer) statistics sites. We gather information on upcoming games and post results of past games. At the moment we have over 50,000 pages of results each having in-game data displayed.

The main problem I have is none of these match data pages has any text.Mostly tables of stats.

Could anyone suggest a way of creating unique content for these pages?

If I created some generic a paragraphic of text that changed based on stats and figures would this be seen as duplicate content?

[BartonInteractive]

While setting up variables would be possible, it may not be the best experience for the end user which is also important to Google. Are you able to hire writers for this type of content that can stick to a boiler plate cookie cutter paragraph or two for each page? While users will still pick up on it being cookie cutter, they would see that much less often and likely be very understanding. (Note: As a fantasy football player, I see ESPN doing this with player and team stats pages. They all follow one of only a few formats, but are written by humans, which still feels "very much worth reading" as a site visitor.)

Hope this outside perspective helps!

Best of luck,
Zack

[jtatsubana]

Thank you zack for responding.

Can you point me in the right direction of ESPN?

From what I see all my main competitors have NO content paragraphs. ESPN does show up a few times in the SERPS.

[BartonInteractive]

You're very welcome! And yes, I just took at look through ESPN's Fantasy Football section of their website in hopes of finding some great examples. This link should be very helpful:

http://games.espn.com/ffl/leaders?

After heading over to that link (or any other page in the ESPN Fantasy Football section of the site that has players listed), go ahead and click on the individual players to see their little write-ups in both the initial "Overview" tab, as well as the "News" tab. While each has been hand-crafted, they _definitely _are "cookie cutter" and stick to only a handful of templates. (It's no wonder, since there are SO many players, and the information is changing constantly!) As a user, while I've picked up on the idea of their writing team using these templates, it hardly feels like a shortcut was taken, as the information is still useful, relevant, and custom enough.

Be sure to let me know if I can be of any further assistance.

Best,
Zack

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