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    4. Regret changing the URL structure, Would it be appropriate to change it back?

    Regret changing the URL structure, Would it be appropriate to change it back?

    Intermediate & Advanced SEO
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    • raymondlii
      raymondlii last edited by

      Hi Moz Community,

      We changed the URL structure 6 months ago for our new site, and we experienced a ranking drop since then. From my understanding, changing URL structure and using 301 redirects will lose link juice, more or less. We think the ranking drop is because of the loss of link juice, assuming other factors remain constant.

      Here are my questions:

      1. How do those link juice losses have an impact on our ranking?
      2. Would changing URL structure back to original version regain the lost link juice, with all the redirects done properly?
      3. Would it take a lot of efforts? Is it recommended to change it back?

      Thank you so much in advance. Any thoughts and opinions are appreciated!

      Best,

      Raymond

      1 Reply Last reply Reply Quote 0
      • Alick300
        Alick300 last edited by

        Hi,

        I'm bit confused, you are saying you changed link structure of new website 6 months back and experienced rank drop. Your site starts ranking since launch?

        Can you share few links so we can check from our end?

        Thanks

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