What's the best way to handle seasonal SEO?

[Lisaangel]

Hi,

I work for a gifting company, and so Christmas is hot on the agenda right now. I was wondering what you would recommend when it comes to gifting categories for keywords such as 'Christmas gifts for Mum'? I have a 'gifts for mum' category for all year round, but to rank for Christmas related keywords I will have to include these keywords on this page as soon as possible and this would make the content on the page seem slightly irrelevant. I do not really want to have separate pages, but is this the only way to rank for this?

[benesmartin]

Hey Kate,

It's great that you've started thinking about optimizing your content for Christmas now in summer. It really takes time.

Regarding your question, I'd prepare a separate page for "C_hristmas gifts for Mum" w_ith optimized content. Then I would start a link building campaign for that page through relevant anchor texts including the "Christmas KWs". This should boost the rankings for your page.

I wouldn't be worried about relevancy too much. As said, it takes time and Google will see that you're prepared. You'll have time to get some stats for your page as well.

Looking forward to some other opinions in the discussion.

Cheers, Martin