Cornerstone Content?

[drdougweiss]

Yoast keeps pestering me about Cornerstone Content.

Is it really a ranking factor?

Ryan

[donsilvernail]

Ryan,

Have you purchased or read any of the Yoast SEO guides. This idea of cornerstone content is a major player in those guides. Yoast has made it easy to incorporate this concept into your SEO strategy for WordPress websites. It requires some preplanning of content and site hierarchy. Basically you develop a cornerstone piece of content and devise content around that cornerstone allowing your content to branch and rank for many different search terms.

[brightvessel]

Ryan,

Think of it as a pyramid where the best content is at the very top and all the supporting content is linking upward to the one page the one page you will want Google to rank you best on. Google will really only give you in most cases. So when you write several articles targeting the same keyword phrase. You will want the cornerstone article as the one Google will find the most attractive because all the other articles link to it.

Example Corner Stone: 51 Tips On How to Build a Great SEO Plan

A. How to Build a Great Header

B. How to Build a Great Footer

C. What is a Good UI/UX

Supporting topics like a A, B, and C you could link to the "51 Tips On How to Build a Great SEO Plan" telling Google this is more important to take into consideration then the A, B, and C. articles.

To help even further see: https://yoast.com/what-is-cornerstone-content/