Does the position of your main keyword phrase matter within the page?

[Catherine_Selectaglaze]

The addition of a new grid type navigation within the body of our page could mean that the keyword phrase the page is optimized for could be pushed below the fold. Is this a bad thing?

[donsilvernail]

Hi Catherine,

As far as matter of importance is concerned, you main keyword phrase should technically be in your H1  tag. This will tell crawlers that this information is most important. If you are using images above the fold is there text on these images? What is pushing your main keyword phrase below the fold?

Google will generally rank the page based on the overall content and the value it gives to the searcher.

[Bryan_Loconto]

I agree, Donald. And to answer your question, yes, it most certainly matters.

So, your new navigation is pushing your page content below the fold? Is that correct Catherine?

[Catherine_Selectaglaze]

That was a possibility with one of the designs. The new, navigation grid (aimed at improving navigation) would potentially push the keyword phrase below the fold.

Really sorry for the slow response - for some reason I didn't get a notification of your comment!

[Catherine_Selectaglaze]

Hello Donald

Thank you for your reply. Apologies for not responding. I didn't get a notification! A new navigation grid was potentially going to push descriptive text below the fold. The new grid will have text overlying the grid images. As you have rightly said the key to an optimised design is to provide a good user experience and so we have juggled the elements about and put the description (including our keyword phrase) above the grid which moves it above the fold.

Thanks again

Catherine