Worth redirecting non-www to www due to higher page authority with www?

[MAGNUMCreative]

When checking my domain I receive higher page authority for www vs non-www. I am considering moving to the www url and applying the necessary redirections but wanted to quickly check if this is worth it.

The root page authority

• https://www.diveidc.com : PA 40
• https://diveidc.com : PA 35

By redirecting would I just be transferring over negative signals to the www domain, thus voiding the point for doing any redirect at all?

[benesmartin]

Hey there,

I wouldn't be worried about PA too much in general (unless you're hesitating from which page you should get the back link). The one metric which matters is the Domain Authority.

Regarding the best practices of the domain form, the best way you can have is https://diveidc.com. In my opinion, it's not worth changing to the version with www only because of PA.

Cheers, Martin

[LoganRay]

Google is indexing non-www, so I'd recommend sticking with that version. Similar to what you've done with the HTTP > HTTPS redirect, you should set up a redirect rule so send all www > non-www.

It doesn't matter which you go with in the end (www or non-www), the important thing is you choose one version and stick with it.

[GastonRiera]

+1 regarding that's not necessary to change the domain structure over just a little higher PA. The way it is now is just fine.

Although, i do not agree with that best practice that Martin is saying. I do not believe that there is no gain with www o non-www. The difference could be in the users/visitors in any particular case.

Best Luck!
GR.