One of our top visited page (login page) missing primary keyword, does this makes ranking drop of our homepage for same keyword?

[vtmoz]

Hi all,

So, I have removed the "primary keyword" from login page, which is most visited page on our website to avoid keywords in non related pages. I noticed our homepage ranking dropped for same "primary keyword". Visitors of this login page directly land without searching with "primary keyword". Then how removing it from such page drops our ranking?

Thanks

[Tenlo]

Correlation does not equal causation, is that the only change you made? Did your competitors step up their game recently? Did you loose some backlinks recently? I would dig deeper into why there was a decrease in your ranking while looking at what you can do to improve it with general best practices.

[evolvingSEO]

Hello!

I would suspect the homepage drop was unrelated to the login page changes. As Michael says, it was probably just a coincidence!