What are these categories called and where do they come from?

[SUCCESSagency]

Hey there! I'm seeing categories at the top of a search (ex: cam software). You can see a screenshot example here: https://cl.ly/1w3J2s0W0K43.

Any idea what these are called and if/how they are influenced?

Thanks.

[NickW816]

This appears to be the Google Carousel, which sometimes appears in search engine results occasionally when there are a variety of brands for a popular category type search. The categories for your search are different brands of Software Companies that offer "CAM(computer aided manufacturing) software".

Here is a good article on Google Carousel Results as well- http://www.mediative.com/understanding-google-carousel-results/.