What link would be better?

[spyaccounts14]

Hi Guys,

Just wondering what would be better in this instance: finding an old post (with good authority) and getting a link from that old article or creating a brand new article and adding the link to that.

1. Finding an old post (with good authority) and getting a link from that old article

2. Creating a brand new article and adding the link to that.

Both naturally link out to the page you want a link too.

To me, number 1 as the page already has authority but then again number 2 since Google might place some weight to recency.

Any thoughts?

Cheers.

[benesmartin]

Hey there,

in my opinion, the answer is both: try to build as much diverse back link profile as you can.

One link from the old article, one from the new article to keep the naturalness. However, I'd start with the old ones with some DA to boost your site and then continue with the new ones since you have already the link juice.

Also try to think as Google - "Why would anyone suddenly add a new link to an old article? Does it seem natural?"