Matrix or variant product options question

[built_bot]

Hi all,I'm interested in what the community on here think about matrix products aka variant options for products on ecommerce websites from an SEO and ux perspective. I work for a startup in a relatively greenfield industry which we are trying to disrupt. Brand new ecommerce website. The status quo in the sector is to list lots of similar individual products in the same category with the main difference between them being the physical dimensions of the product e.g. Length or height etc Based on this, my view is that we could obtain an advantage over the competition from a search perspective by grouping these products together to display a single page for the main product featuring "options" for the customer to select from on the page. In some instances this could group maybe 20 products together into a single page which would otherwise be individual products and individual pages. This gives us a single page for related keywords and page authority etc (if of course we develop the page in the right way and don't accidentally create crawlable urls when options are selected) This approach might take an ecommerce site with 5000 products down to 2500 products. My view is that this also creates ux benefits enabling customers on the site to find products faster and checkout rather than scrolling through pages and pages of the same items trying to find the right size. So bounce rate lower, better engagement etc all things which contribute to a better page. The challenge I am faced with is convincing everyone that this is the best approach. Everyone in the sector doesn't do it this way so culturally I'm up against it in terms of getting people onboard with the approach. Should I persevere or am I barking up the wrong tree? Thanks in advance for help