Top 3 SEO Strategy/Research Practices

[xlucax]

Hi Moz Community,

I am launching a series of new e-commerce websites and wanted to know before I started the content writing what are the TOP 3 strategy/research practices and techniques I should be doing before building my website?

Bonus points for those who can give me a Top 5!

Thanks,
Luca

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[mcncl]

Hi Luca,

Content for e-commerce sites should be focused on conversion; if it is strictly an e-commerce site (no blog etc) then ensure your content helps people get the product they need, rather than providing a guide on a subject - you don't need to inform people how to use a knife, rather why they need a knife and how it can improve how they perform a certain activity.

I've experimented with a number of different content combinations in e-commerce and the two that have performed the most positively are 1) dedicated landing pages (400 - 600 words) with 3 or 6 items included below the text, and 2) item listing pages with 12 items visible but less written content than in example 1.

It can depend on what your niche is; there can be much more content written about certain items than others, but targeting your audience is a must.

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[xlucax]

Hi James, what do you mean by 'thin' content? How could Google recognise thin content as good...

[xlucax]

Thanks! I am stuck now between thin content vs juicy content for my ecom products!

[BeckyKey]

Hi

I have the same issue. I have an ecommerce competitor who writes loads of content for their category pages, under tabs & they perform very well. The content isn't particularly helpful, more about their range and what they offer.

I work on an ecommerce site, and I have tested adding content to some of these category pages - with some performing better than others

But if an ecommerce site is expected to have thin content on these category pages then what can we do to help them rank? I don't have much control over the layout of the page, this is controlled more by our parent company.

Any tips for improving rankings of these category pages?

[xlucax]

Hi Becky,

I found adding 200-300 words for the category pages worked best for my ecom site. I use 400-500 words for the main body on the products I sell. I (somehow) ranked number one on Google the previous 2 years based on organic content writing - no backlinks

My ecom site is LikeChimp.com - you can see how I use good content to rank, check out the page categories vs the product description: http://likechimp.com/product-category/buy-facebook-event-attendees/#

Hope this helps.