Case of the missing blog post

[mlm12]

About a year ago there was a MOZ blog showing a 3 tiered product offering (similar to a gold, silver, bronze type offer), with option 1, 2 and 3 next to each other in a single row. As I recall, option one was an ebook (lowest price), option 2 was a printed book at a middle price, and option three was the printed plus ebook for the SAME price as the printed book. The article discussed why this offer compelled more customers to choose the most expensive option by pricing it the same as the middle item in a three part offer.

After much searching in the blog, we were unable to find this article again. Does anyone remember this article, and if so, do you have a link?

Thanks,

Les and Michelle

[MoosaHemani]

I tried to find the post for you but no success... I think Moz members in the community can help you find that. But if you are looking for a pricing page strategy, here is one post, which is my personal favorite.

https://blog.kissmetrics.com/saasy-pricing-strategies/

Hope this helps!

[mlm12]

Thanks Moosa for the kissmetrics post - it looks very helpful for our pricing project. We'll see if any other Moz members finds the original post.