How Can I Displace a Quora Q&A in a Google Featured Snippet?

[jpoundstone]

Hello all. I'm looking for ideas for displacing a Quora Q&A as the featured snippet in google search results. I rank organically for the target term (it's a branded term, "urban airship pricing") in results 1, 2, 3 and 4. The Quora Q&A ranks 5, but is still getting the featured snippet. The Quora question, which is from 2013, is negative - essentially "why does Urban Airship cost so much." It was posed / someone answered the question before we restructured pricing, and added a free starter edition, so the information in the answer is incorrect. It's causing issues for our sales teams, there's a fair amount of volume around this term for us, and worst of all, it's making me mad

I've considered the tactics listed below, but would love to know if anyone's done this, and what free or low-lost tactics work/where to focus efforts. Thanks in advance for help!

-Jessica

Tactics I'm Considering (Are some or all worth doing? Better ideas?)

• Create a pricing FAQ page on my website to try give Google a short answer to a query related to pricing that it might feature instead of the Quora Q&A
• Get a lot of folks to downvote the Quora question (and upvote the short answer we added). Although I'm worried that "activity" on the question might actually make things worse not better in terms of its visibility.
• Buy paid Google Adwords for the term so the featured snippet isn't quite so starkly featured (we were buying for this term, looking into why our ads aren't showing up at the moment)
• Talk about pricing on sites like Product Hunt or others (other ideas?) to see if they'll rank highly enough to add more/better content to page 1 results.
• Contact Quora and let them know that this outdated question is being pulled into a featured snippet and see if they'll do something about it (remove it, etc.)
• Provide feedback to Google (using the link under the snippet) that "something is wrong" or "this isn't useful"

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[jpoundstone]

Thanks James! Yes, my question was more about what have others done that's worked / what do others know about Quora that might help in this situation. The problem is that people are looking at the featured snippet link (not even necessarily clicking through to the results). The date doesn't appear anywhere in the featured snippet, so it looks current. If they still call us, the conversation can start out with our sales team on defense re: price, which I'd prefer to help them avoid.

Other input welcome!

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