If we are a local based business, what is the best approach to tracking keywords? Shall we be micro tracking?

[Mutatio_Digital]

we are a local based business and we only have one physical property but we service a 15 mile radius (people within a 15 mile radius will use our services) when it comes to keyword tracking and monitoring should we just be looking at the 3 main local towns or should we go out to the villages around our area too? at what level shall we be micro tracking? do we go to such a micro level for tracking keywords for all the villages which creates a lot of keywords for the locations? what is the best approach?

[donsilvernail]

I would track whatever is relevant to your business. Are those villages holding valuable customers? If you rank high for these villages then your exposure could be much greater. It is also easier to rank for small local areas then large geographical ones.

With that said if you track just the 3 major towns chances are you are ranking similar to those smaller villages. It all depends on how much info you want and what is necessary to improve your SEO strategy.