How to leverage keyword research on-page.

[swolock]

I'm a newbie and I'm a little embarrassed to ask this question, but here it is. Let's say I've done my keyword research and have 200 keywords. How do I use that for on-page/site optimization? Or do I not use it for on-page/site optimization? I guess I'm unclear about the relationship of keyword research and on-page/site optimization. Thanks.

[PatrickDelehanty]

Hi there

That's awesome! Congrats doing the heavy legwork of getting your KW research done. I would refer you to the following resources:

• On-Page Optimization for Keywords
• Information Architecture for SEO
• A Visual Guide to Keyword Targeting and On-Page SEO

These resources will help you prioritize your keywords, structure your website in an organized fashion based on categories, and also help you construct optimized pages using your keywords, ensuring you're following SEO best practices. I highly recommended reviewing the top and also the SEO learning center. Most of the information someone would post here you can easily digest in these resources and you'll be learning on your own!

Hope this helps! Good luck!
Patrick

[BlueCorona]

Hey there,

I agree with Patrick and definitely recommend that you check out the resources he provided.

You can optimize and create your landing page content however you see fit. If you want to optimize the content for more than one keyword, go ahead! The most important thing to remember is not to overstuff your content with keywords—but utilizing multiple keywords can definitely help this.

Before focusing on very specific keywords that you think are the most important for the industry, make sure that these are the keywords that people are actually searching. You should be writing content that attracts and helps users. You need to write for what they want to hear, not necessarily what you want to share.

Long tail keywords are becoming increasingly important because the way people perform searches is changing—especially with the undeniable increase of people performing searches on their mobile devices. People come to search engines for a number of reasons, and one of those reasons is to get answers. So unsurprisingly, search queries often take the form of a question. So don't forget about long tail keywords when creating content!

[swolock]

Thanks Blue Corona and Patrick for your responses. There's so much to learn and there's a torrent, maybe a tsunami, of resources.