What changes to subdomains - geo targeting - redirects - to boost our global ranking?

[Katarina-Borovska]

Hi,

This is a complex question and I will really appreciate your help as this decision is essential to our business! We are taking a decision about what to do with our website in the terms of redirecting visitors based on their location. At the moment we have the following structure of the website: .com version practically only hosts our blog. The US traffic get presented with .com/us version automatically and the rest of the world gets presented with .com/uk.

We are thinking to make .com version global (so no more .com/uk for all countries) in order to improve our ranking globally. At the moment we have good ranks in the UK, but not in the US and other countries. Our company is a global company now and we would like to get more exposure in other countries.

We are also thinking to allow the option of geo redirects possible via a small pop-up window - visitors will be able to select their preferred country so next time they will be presented with their default option.

To make it short: we would like to boost our domain without dropping ranks in the UK which we are now achieving through .com/uk version. Any ideas, recommendations or experience, I will appreciate! Thanks! Kat