Google Update? Anyone seeing a drastic change in rankings?

[Unbranded_Lee]

Hey everyone,

Has anyone seen a drastic change in clients Google Rankings, we have one which has dropped from 9.5% visibility to 5.4% in one month..

It's extremely worrying as I have never seen a drop like this before since I've managed the account, in fact rankings have increased month on month since we took over the account.

I've also looked at google, no penalty showing, I've started removing spammy sites who link to us and also added no follow to some of the links on the site which linked out to try and keep some link juice in the site.

Anything else I can try / do?

[KevnJr]

Hi Lee,

I've been with Heritage for 18 months, SEO is my full-time job. I have been gaining our Search Visibility for over a year. We were at 38.29% on 2-5-17, today we are at 30.79%. We've not been that low since 2015. I am also curious to this issue.

If anyone has input, I too will be appreciative.

KJr

[donsilvernail]

Being that search visibility is base don all Keywords not just the ones that rank is it possible that you added a few keywords to your profile that you do not yet rank for? This will bring your search visibility down.

[moon-boots]

Ditto here too. From 12.5% right down to 6.5%. No new keywords added.

[Unbranded_Lee]

That's it! I did add some keywords which are long term targets with higher competition which we currently don't rank for, makes total sense now. Cheers!

[impactzoneco]

How is your competition ranking? Have they possibly worked on their website and improved their rankings, and this is affecting your visibility? Or has someone else had a page take off in popularity that could be hurting your site? It could be the new keywords, I am trying to think of outside factors that could be driving down your visibility.

-- Jewel

[impactzoneco]

One thought -- does your site have interstitials? (Pop ups?) Could it be Google is penalizing you for not removing them?

[BlueCorona]

Hi Lee!

We wrote a blog post about the most recent algorithm update on our website. Be sure to check it out for any questions you might have: https://www.bluecorona.com/blog/fred-algorithm-update-march-2017

Hopefully it will provide some insights into why you're seeing a ~4% drop in visbility.