Google product feeds

[supermarketonline]

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[ChrisMacNaughton]

If you are updating your product catalog daily, it could benefit you to update your product feed every day but if you're only updating your products weekly, there is no benefit to updating the feed faster.

The only benefit I could see to you splitting up the feed would be if you were to split the feed into catagories in which each catagory would get its own feed.

[Cyle]

I don’t know if I fully understand what you are asking but, I think the best answer would depend on how often you are making changes to your product.  If you are changing prices, images & descriptions often, then it would be better to choose daily, but if you hardly ever make changes to your products then a longer time period would be fine.  I personally like daily so I am sure that any changes I have made to my products will be the same on Google.  I hope this helps.

[Guest]

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[ChapterEight]

Hi Martin,

I would create password protected URL say theofficesuppliessupermarketonline.com/google_shopping.xml and let Google shopping crawl that URL, saves you having to upload it all the time! I would set it to crawl the feed daily, there's no harm in having it regularly updated.

To optimise the feed, just use the common methods:

competitive price

keyword usage in the product name

free delivery

reviews (rich snippets)

Store Name

Brand

Category

MPN

GTIN

the other additional field such as weight, colour etc will also favour you, the more info you can send over on the product the better, you could even be sneaky and create specific product sets for Google base that include promo text in the product title?

Cheers

Jamie