Bing "knowledge graph" for Doctors?

[ChoChauRice]

Hello Mozzers,

Today I ran across a knowledge-graph-esque bar in Bing. My first thought was "how do I get in there?" I set to work trying to check out what competitors are in this bar for clients in other industries. These listings seem to be for doctors only. Here's what I found:

These listings came up for: [city] doctor, [city] orthodontist, [city] pediatrician, [city] optometrist, etc.

After I did this research I realized the listings were individuals and not businesses. I set my search to professional services focused on a single person, like attorneys or accountants. Still no dice.

Has anyone seen or know what this is?

Update: These profiles also appear on mobile search.

Xsvqz

[MiriamEllis]

Hey There,

So, that horizontal display would be a 'carousel' of results, like Google rolled out a couple of years back. Bing rolled out their local carousel in 2014. Interestingly, the order of results in the carousel you've highlighted  does not in any way match Bing's local-finder-type results here. Nor am I seeing an immediate correlation between the carousel and what is appearing in the organic results.

What you've highlighted, in the larger scheme of things, is the lack of information our industry has published regarding Bing local ranking factors. Google has gotten all the love! The last article I can recall of this sort was written 4 years ago (http://searchengineland.com/10-basic-bing-local-optimization-tips-109158) and it's pretty basic stuff. It's hypothesized that Yelp reviews may especially help you on Bing, and I've also seen it posited that Facebook likes could be a factor. The major factors are likely similar to Google's, but they may be weighted differently and there may be unique Bing factors Google doesn't consider. And that's just the purely local factors I'm referencing ... as for how they are ordering their carousel results, I'm afraid I have no resources to which I can link you.

Basically, if there is a particular carousel you want to get into, you'd need to analyze the top 5-10 competitors in that pack to see what their strengths are. Is it Yelp reviews, links, on-page, citations, something else?

You've reminded me how much I would love to see our industry throw a little more attention Bing's way, in terms of Local, but Google has hogged more than its share of attention, and I plead as guilty to this as anyone else in Local. It would be really neat if someone with the time/resources would do a study to pin down what is driving the various types of local results in Bing.

And, if our community knows of something I've overlooked, please shout it out!