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    4. Is there a way to drill down on Facebook Audience's interests AFTER ad has run?

    Is there a way to drill down on Facebook Audience's interests AFTER ad has run?

    Conversion Rate Optimization
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    • DmitriiK
      DmitriiK last edited by

      Howdy, folks.

      So, Everyone knows that we can create custom Facebook audience with all the filters, interests and behaviors and see what audience "consist of" in FB audience insights. That's all nice and dandy, but here is my situation:

      So, I "build" the audience the best way I can, run the ad, have, let's say average results. Theoretically (especially if audience is broad), I would be able to get better results if I was able to see which segment (by interests or behaviors) of targeted audience performed best. And then run another ad to narrowed down audience. But, as far as I understand and know, there is no way to do that. FB reporting only provides breakdowns on age, gender, location, devices and couple more things.

      So, is there way to get that data?

      P.S. If I'm still confusing, here are couple examples:

      1. I run ad for audience who have interest in football OR meat OR potatoes (let's say because I sell meat and potatoes dish for football players :D). So, is there way for me to find out which interest group performed best without running three separate a/b/c test campaigns (imagine if i have 20 "OR" interests)?

      2. I run ad for audience of male, between 22-44 age. Is there way to find out which interests group in this audience performed best?

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