One of my sites fell off the earth

[Tylerr1985]

I manage a handful of sites and have ranked top 5 for a handful of keywords for a long time. I recently checked one of my clients websites and other tier 2 pages will come up but the home page is now not showing up for any listings on Google. Was there a recent update was I put in the mysterious sandbox? I have not modify anything or using any black hat seo tricks. Only thing that was done is the client installed demand force onto their website.

Any feedback about an update or about demand force or issue would be helpful.

The site is https://www.nwichiropractic.com/

[kaydeeweb]

Hello, I took a look at your site.

It does come up when you search the company name, NWI Chiropratic, but maybe not for key terms that you want to rank for. I would say this is because you have not optimised any of the pages for specific keywords or location.

Take the SERVICES page, the title is: Services — NWI Chiropractic

The description is: Chiropractic care in Northwest Indiana. Our location is in Schererville and near Dyer, St. John, Highland, Munster, Griffith, and Merrillville.

Neither of those relate to each other, nor to the content on the page. That particular page is full of images, with no alt tags and it has no writing on it what so ever, no introduction to what the services are or where the company is.

Instant information should be available at the top of the page for mobile users.

Google is having a hard time understanding your page is about, and will not reward you if you haven't tried to help the end user.

Also consider providing a lot more valuable content on the website, and getting relevant and quality back links.

You were probably lucky for a bit, as it was a new site.