Linkbuilding Strategies for Tourism

[cpattugalan]

I work within the Tourism industry (more specifically, for a Destination Marketing Organization type of business). We currently have hundreds of partners within our general area and wanted to know if it would be advisable to request our travel/tourism partners to show their support of our organization by direct-linking to our site by using a "partner-verified" badge?

[EGOL]

We currently have hundreds of partners....  would be advisable to request our travel/tourism partners to show their support of our organization by direct-linking to our site by using a "partner-verified" badge?

Only if you have space on your site to display hundreds of their partner badges.

I would first do many things that gives genuine and visible help to each of them.  Ask nothing of any of them in return.  Expect nothing in return.  Then, show genuine gratitude to anyone who does something in return.  And publicize good deeds that  these people do for others - but not what they have done for you.    Sounds nuts, doesn't it?

[Andy.Drinkwater]

Hi,

No, I wouldn't do this as a link building strategy.

Link building needs to be thought about carefully and just putting badges on sites is unlikely to do anything because they will probably end up at the bottom of a page - and that kind of link generally gets ignored by Google.

Sorry, not a good one to go after.

-Andy

[cpattugalan]

Thank you for your response. I was leaning more towards that approach not being a more viable one, but I guess was just looking for some reassuring answers out there on what I already thought to be true. Thanks again!

[cpattugalan]

Hi Andy,

Thanks again for your response. I came across this post from Moz: https://moz.com/beginners-guide-to-seo/growing-popularity-and-links ...Under the "Five Examples of Link Building Strategies" section, the first example mentions capitalizing on partnership badges. Is it safe to assume that this linking tactic is, in fact, totally outdated and should be avoided?

[Andy.Drinkwater]

Very much outdated - Google want's links that are earned and while there is no harm in having banners on a site, I wouldn't be using it for linkbuilding.

-Andy