Show Unique User Goal Completions in Analytics Instead of Totals

[Elite-Rob]

Hello Everyone,

Currently within Google Analytics, I have a mostly unfiltered view and several goals setup.

One of my goals is tracking the download of an eBook (setup to track visits to the 'success' page of the download).

At the moment (as I understand it), that tracks "TOTAL" goal completions.

So, if the same user/person downloads the eBook twice, I will see 2 goal completions.

What I'm trying to figure out is how to generate a report or view or something that tells me how many "unique" users have downloaded the eBook.

Is this possible to do? And, can I do it using past data or do I have to setup a new filter that would only track unique users going forward?

Thanks in advance.

[seanginnaw]

Hi Robert,

Goals will only trigger once per session - it's only GA events that fire multilple times, but there is the ability to view 'unique events' within Google Analytics.

To use your example, as a 'Goal' in Google Analytics, downloading an eBook twice or downloading multiple eBooks in a session will only trigger one Google Analytics goal completion - effectively this is the 'unique' metric you're looking for.

I hope this helps!

Sean

[Elite-Rob]

Thanks Sean.

i just want to clarify something to make sure I understand.

if I have a goal that is a user going to "/ebook-success.html", then you are saying if a user hits that page twice in one session, it will only count as ONE goal conversion (not two)?

But, if that user comes back a couple weeks later and download the ebook again, at that point will it track another goal conversion?

Is there any way to track goals based on unique users only (provided GA can track them as a unique user based on cookies, inassume).

Thanks!

[seanginnaw]

Hi Robert,

Absolutely, that's correct - it will only count as one conversion.

If a user comes back and downloads it again, that will be from a new 'session' and yes, this will be another goal conversion.

Personally, I don't know any way of looking at Goals by unique users as it's typically a session level metric.

Sorry I can't be any more help.

Sean