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    4. Analytics : Goal tracking for multiple payment methods

    Analytics : Goal tracking for multiple payment methods

    Conversion Rate Optimization
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    • Bio-RadAbs
      Bio-RadAbs last edited by

      ello!

      I don't know if anyone else has come across this problem, but our ecommerce site offers two payment methods during checkout. I've set up goals and they successfully record the total number of transactions.

      Our site offers two payment methods (credit card and purchase order) and once you hit the 'select your payment' page, you're directed to different pages to make payment and end up on the thank you page.

      I created two goals, a credit card one that has "funnel" turned on and lists every page a 'credit card' customer would undertake, and a 'purchase order' goal listing all the pages a customer who undertake when making a "purchase order" payment.

      Google is however recording figures for both. Say I had 10 credit card orders and 5 purchase order, my Goals report 15 for both.

      Anyone come across this?

      1 Reply Last reply Reply Quote 0
      • PremioOscar
        PremioOscar last edited by

        If the thank you page is the same, Google registers the goal when users get to the URL that you set as a goal completions.

        In order to see the data split you should create two different thank you pages according to the different payment methods, or just create one goal (purchase) and then using reverse goal path you can see the information you want to know.

        1 Reply Last reply Reply Quote 1
        • Bio-RadAbs
          Bio-RadAbs last edited by

          The Thank you page is indeed the same. It's a URL with a dynamic bit at the end. Hmm, I'll look at whether we can create two different thank you page.

          Great tip on the 'reverse goal path

          Thanks

          1 Reply Last reply Reply Quote 0
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