Should anchor text be local or global keyword?

[Avin123]

One of my clients' run a hyperlocal marketplace (have different pages for each city) to hire music teachers. When I am doing link building, should I use anchor text as "violin teachers" or "violin teachers in boston".

I suggested to use "violin teachers" as this is the primary keyword with high search volume and if we rank for this keyword, we will automatically rank for locality keywords like violin teachers in boston, violin teachers in new york, violin teachers in los angels etc. But, he argues that we are hyper local services, which means we should have city anchor texts like "violin teachers in boston", "violin teachers in new york", "violin teachers in los angels" etc.

Am I right? or Is he right? and Why?

[Marcus_Miller]

Hey

To some extent this is the wrong question and thinking here - both of these could be right and both of them could be wrong.

It's impossible to answer this without looking at the context of the linking page - example:

• Page on the target site for violin teachers in new york
• Page on an external site that also lists violin teachers in new york but also links out to other resources

Using either of those anchors would not make sense here and could potentially be classed as manipulative - the name of the site you are promoting may make more sense. Again, hard to feedback on what would be right here but I would simply use what makes the most sense on the context of the linking page.

Remember -  Google already knows the context of the target page so concentrate on making that page as good as possible and getting links with natural anchor text on relevant resources that could also drive referral traffic and you will likely be in good shape.

Hope that helps
Marcus