Is repurposing an old sub domain better than creating a new sub domain?

[sb1030]

We have a good sub domain like** art.ourwebsite.com** which currently sells custom canvas art. We have owned the domain since 2013 but it has only been live for the past few weeks. We want to redesign & repurpose the page to continue to sell custom canvas art but will eventually include other merchandise like mugs, tshirts, etc which wouldn't be custom.

Would it be best to keep art.ourwebsite.com since is a shorter/more memorible & older sub domain or would it be best to update the name to something that encompasses our new products? Our marketing team has suggested yourart.ourwebsite.com

[VeroBrain]

Hi,
Great question. Normally it is best to use an old sub domain. Said that,  it will depend if it has good inbound links highly thematically related with the new products/content.

I think it is not accurate that the url should contain an exact match to the products. It is best if it contains a comprehensive keyword as "a full picture" for products related to "art" in this case.

When I face these facts I question myself, when a visitor will arrive, will he find the product/knowledge as I said in the page title and the meta description?. If so, I keep the sub domain and the pages of interest, as well.