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    4. How do i learn how to read my champaign soi can improve visiblity?

    How do i learn how to read my champaign soi can improve visiblity?

    Paid Search Marketing
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    • prostene1359
      prostene1359 last edited by

      I have a visibilty of 1.17% andanother raknking of #7 keyword how good are these marks?

      1 Reply Last reply Reply Quote 0
      • seanginnaw
        seanginnaw last edited by

        Hi Charles,

        I would say that this might require a little bit more context if I'm being totally honest.

        Visibility scores are often a metric created by SERP tracking software and how they're calculated can vary, making it hard to understand the impact of your 1.17% visbility score.

        In regards to keyword rankings and your position 7 SERP, it's hard to say how good it is without understanding what the keyword is you're ranking for and the service your website provides. For example, if you're an industry leader with a ranking of #7 for your brand term, it's likely that this is a negative result. On the other hand, if you're a small travel blog and you're ranking position 7 for 'travel blog', then it's likely that you're doing pretty well!

        All in all, I would say try and compare it to your industry averages and benchmark against your competitors to find out exactly how you're doing.

        regards,

        Sean

        1 Reply Last reply Reply Quote 1
        • BlueCorona
          BlueCorona last edited by

          Hi Charles!

          I would love to help but I need a little more details to provide an answer that will really help you improve your campaign!

          To get a jumpstart on improving your rankings in the SERPs, I recommend asking yourself the following questions about your website:

          • What is the domain age?
          • What is the domain authority?
          • Are there optimized title tags for all of the webpages?
          • Are the website's meta descriptions optimized?
          • Are there high quality backlinks linking to the website?
          • What is the website speed (on both desktop AND mobile)?
          • Is the website mobile friendly?
          • Is the website secure?

          All of these factors could be reasons why you might not be performing as well as some of your competitors. Then, take this same this of questions and run it by the top competitors ranking for the keywords you want to rank for. This will give you a better idea of where you stand, where they stand, and how to outperform them.

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