Multiple keywords one page.

[themesh]

I want to focus on these 4 keywords.

E-waste management
E-waste recycling
E-waste solutions
Brand name

Do I need to create a separate page for each or can focus them from home page itself, With title tag like this

E-waste Management and recycling company in _Cityname _| Brandname:

[Alick300]

Hi

Creating separate page for each keyword is not a good idea. I would suggest you to use top 2 keywords in title tag like

Primary keyword - Secondary keyword | Brand name and rest two keyword you can use in web page content.

Hope this helps.

Thanks

[seanginnaw]

I'm in agreement with Alick300 - Google's clamped down on this quite a lot recently.

With that being said, if you have a small site with only a few pages I don't think it would hurt to have a page for each - just ensure that there is no cross-pollination of target keywords across the pages as this can often lead to each page jumping in and out of search results spontaneously (known as semantic flux).

[David-Kley]

I disagree with the two posts above.

Ultimately, Google will take domain authority and link authority over a keyword heavy site, so I would focus your efforts in those two areas first. Create well-written content with keyword mentions, and build up your citation list.

The format of page title that you listed would most likely work well, as it will focus on each area and keyword individually. If you do just the keyword approach alone, and there is another company that lists out the areas and addresses them, it will be hard to rank against a page like that because it's so much more specific. Another angle is that by building more pages, this can help your site becomes more authoritative.

Answer: Depending upon the service area/competition, you may need to create separate pages to focus on each keyword/area.

I wouldn't use this approach for every site, but I am arguing that this format is still very effective when used properly and when appropriate.

[Joe.Robison]

For different products and services, they should have their own page. You should detail out your products and services first like you would explain them to a human and then build keywords around those.

I don't know myself - is waste management different from waste recycling? Is waste management a general category and waste recycling is a subset of that?

Definitely watch this: How to Build a Killer Content → Keyword Map for SEO - Whiteboard Friday as well as this A Step-by-Step Process for Discovering and Prioritizing the Best Keywords - Whiteboard Friday and you'll get all the answers you need!

[David-Kley]

Agreed. Each service may be different, and you should have a new page that explains each service/benefits in detail.