Goals for Sub Domain

[Anshul.S]

1. I have created separate account for my sub domain and created goal for that, we have sales force data base to capture the leads.The problem which i'am facing is comparing to the goals and Sales force leads is very much difference.Goals leads are showing huge than sales force leads.

2) When lead is creating from organic source but in goals it's showing referral lead.

[Vijay-Gaur]

Hi Anshul,

I am assuming that you have set form submission as a Goal on google analytics, and you are comparing Google analytics goals with the number of leads you captured in sales force DB.

• Are you tracking goal submission on a thank-you page after the form is submitted ? If yes, check if this page is directly accessible and indexed on google, it might be getting direct users and these are being counted as Goal conversion.
• There can be problem with your Goal settings as well, you should check the guide here https://www.hallaminternet.com/how-to-setup-a-goal-in-google-analytics/ and https://yoast.com/setting-google-analytics-goals/
• You can use Google Tag Manager  , use this guide https://www.clickinsight.ca/about/blog/tracking-form-submissions-gtm

I hope this helps, if you have further questions, you can respond to this answer.

Regards,

Vijay

[mememax]

Hi Anshul.S, sorry to say that, but there is no way you'll ever get the exact same numbers in Salesforce vs GA. That's because Ga is tracking Goals based on JS which could be triggered several times even without a purchase.

To give you some examples:

• an user could be refreshing the thank you page and you'll be getting multiple visits
• you may have a purchase of 100$, but then the person doesn't pay or cancel the order, it own't be real money.

You are correct about integrating GA and salesforce, but you have to use salesforce to validate GA data which is mostly interesting for detailed analytical purposes not revenue or business ones, where the most reliable sourc eis your own DB.

Regarding the source, I did this in the past, you want to ensure that you create your cookie in the same way Google is doing it.

• Consider that Google changes the source of traffic in case the session times out (more than 30mins) or if there is a change of source, ex. you serch in google enter the website, leave, then enter again using direct.
• Also ensure you're using the same attribution model Google uses. Last click, first click, etc etc
• Ensure that you're correclt carrying over the source in your cookie, by properly QAing.

Hope this helps.!