Practice Group location list Vs Individual Doctor list

[HonorHealth]

We are a Healthcare system which has 70+ medical service/practice locations and 2500+ individual doctor lists. What is the best way manage these locations list, so they are not completing with each other in local search.  for example, if search for "urgent care", we will like our medical practice group location show up before individual doctor in local search.  What is the best practices for managing your group location lists and your individual doctor lists?

Thanks!

[Vijay-Gaur]

Hi Nathan,

As per my understanding, you wish to get group pages up before the individual pages in the search results.

This is where Categories (group as you call them) and tags optimization become important, you have to optimize the categories page well to capture all the good elements of on-page SEO (like right title, H1, H2, brief meta description to compliment the title, and a brief content on the page capturing the right keywords you wish to target)

Individual doctor pages are to also be optimized well and linked via right group/category and tags.

This should do the trick, however, if some doctor ends up promoting his page via good off-page activities, the chances are that they would be competing with you in search result pages. So, plan a good SEO strategy for your Group/category pages and the whole website.

I hope this helps, let me know if you have further questions, I will be happy to help.

Thanks,

Vijay

[HonorHealth]

Thanks Vijay.

My question was more for local listing. How to optimize our group location lists, so they show up in Google 3 pack and minimize the completion with our own doctors.