How to Get Permalinks Indexed?

[Number_One_Deisgns]

Hey Everyone,

I'm so happy to be apart of this community and assert knowledge where and when I can. I joined the community for one specific reason and I hope to employ the help of everyone here in conjunction with solving my SEO problem.

I have a few years experience in SEO/SEM and have been continuously learning, while learning to adapt to continuous changes (I think we can all relate lol). At any rate, here is what I am experiencing frustration with.

I'm the SEO Analyst for a company that is trying to compete for the keyword phrase "Lyft Promo Code". We have been trying to place page one on google for over a year now to no avail. I have gotten my direct domain url to appear on pages 1 & 2, but can't seem to get permalinks or "Sub-URL's" indexed. If you google this phrase you will see what I mean.

The top result is:http://rideshareapps.com/lyft-promo-code-credit/
This url has an aggregated rating and appears page one for the phrase aforementioned above.

What we have managed to do, as I mentioned is get www.couponcodeshero.com on page two. However, we have noticed that the page one trend is all permalinks. However when we have tried to emulate the pages structure and index priority, we are unable too.

Our page:
http://couponcodeshero.com/lyft-promo-code-rideshare-guide/

I have ran multiple on-page graders from many resources and have not been able to get this page indexed as a permalink on any page that directly correlates with the Keyword Phrase.

In essence, I'm looking for some direction from individuals who may have experienced this before. I have spent a good amount of time Googling and searching forum databases but can not find any direct content that explains how to index a permalink. I hope to get some great ideas from the individuals here! If you do know of any articles or even previously answered questions here please direct me there. it is only my intention to add value to the community!

Schieler Mew
Number One Designs

[ThomasHarvey]

I would say it's actually the quality of your domain as a whole not really matching up to theirs. Your competitors seem to do quite well with internal linking. High quality content on a variety of different pages. Whereas you have Lyft on your homepage and another page with very little other than that.