Google pulling brand snippets from only some of my pages. Different settings or are they just being selective?

[Inevo]

Hi, Moz community

For some of the category-pages, Google is showing some of the brands in the SERP, like this:

http://www.screencast.com/t/62wldbwc
This is the page-url: https://www.gsport.no/sport/loep/lopeklaer/loepebukse

For other category-pages that seemingly is built with similar code and settings, Google doesn't show brands in the snippet:

http://www.screencast.com/t/zU9cg7odf
The page-url: https://www.gsport.no/sport/loep/lopeklaer/loepejakke

This all begs the questions:
If the two pages contain the same code/html in terms of schema.org / rich snippets, why is Google choosing to display the brands in the SERP for only one of them? And is there something I can do in order to make them display the brands for all my pages?

Thank you
Sigurd Bjurbeck, INEVO (digital agency)

[ThomasHarvey]

Unfortunately it's when Google feel like it:

https://support.google.com/webmasters/answer/47334?hl=en

"We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them."

[ASEO]

I think Thomas is correct - Google will show whatever they think is the best user experience - IN THEIR OPINION.

But in looking at the pages - there is something on that page that does not seems to be on the other - I'm attaching a screenshot - its the text phrase at the bottom of the page  - my norwegian is rusty ( ha ha ha) but it looks like that text block has the same brand names there that are in the meta description in serps - see attachment of image

What I have been seeing for over a year now is when the meta description matches text on the page - then its more likely to show in the serps that way - but other than that I don't know of a way to "force" google to serve up your meta description in serps.

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