What is the perfect strategy for a Brand that manufactures the product?

[Max_]

Hello Moz Community,

I'm currently associated with one of the brands. It's a nutrition and supplement brand that manufacture supplements. Now, they are running an e-commerce website.

Problem: It should be product based website, not an e-commerce website  (Like Design, Look and Feel of it.)

The problem with SEO: What do you thing like which will work better. 
1. Doing Perfect On-Page SEO? And building links for queries like:

• Best whey protein supplement in "Geo."
• Buy Protein Powder Online
• Buy Whey Online "Geo."
• Generic Terms
• Brand Name
• URL
• All the Remaining Keywords and Anchors

OR

1. Doing a perfect On-Page SEO? and 
2. Doing massive outreach like

• Inviting bloggers for guest post (Natural Anchor)
• Guest Posts (Natural Anchor)
• Mentions on social media
• Content Local Business about reciprocal promotions
• Email outreach
• Product Reviews
• Influencers content
• Link building as mentioned above

Q. Tell me which will work the best?
Q. What I've to change in the strategy?
Q. Also tell me how to do a perfect keyword research for product pages?

Thank you

[BlueCorona]

Hi Max!

Which will work the best?

I think your second plan of action will be a better strategy in the beginning. Getting backlinks from guest bloggers (who have authoritative websites) is an easy way to get quality backlinks. Don't forget that your backlink profile should be about quality, not quantity. These blogs will naturally incorporate the most important keywords, which will help those pages to rank organically and drive more traffic to the website. Social media, email marketing, etc. are all great ways to get your brand in front of users quickly.

The first strategy is great, and will have longer lasting results than the second strategy, but it will take more time to develop and more time to see the results.

I would choose your plan of attack based on how quickly you want results. Do you want them now? Or are you willing to have slower results initially but have them be longer lasting?

What changes should be made to the strategy?

For whichever strategy you choose, I think you hit the nail on the head. Both plans of attack should help to increase website rankings.

How to perform a perfect keyword research for product pages?

Use Moz's keyword explorer tool. This will tell you the difficulty of certain keywords and whether or not you have a high opportunity to rank for these keywords. This will be your best tool for narrowing down which keywords you should be targeting up front, and which keywords are of secondary importance.

Hope this helps!